FOR IMMEDIATE RELEASE CONTACT: Jason Spaulding 616-283-4437 info@snapatap.com www.snapatap.com Anheuser Busch Endorses Snap-A-TapTM for Draught Dispensing HOLLAND, MI • September 2009 – Dual Gravity, LLC announced today they have received equipment endorsement from Anheuser Busch to use Snap-A-Tap™ technology for their draught dispensing accounts. The Anheuser Busch draught team has completed testing of Snap-A-Tap quick connectors and found them to be suitable for use in all Anheuser draught operations. Earlier this year Anheuser Busch completed a nation wide test of Snap-A-Tap quick connectors in cooperation with their distribution partners. “After positive response from the nation wide test with distributors, the Anheuser Busch draught team in St. Louis performed more extensive testing of the Snap-A-Tap system to ensure the integrity of the beer taste and the equipment performance,” says Jason Spaulding, Vice President of Marketing for Dual Gravity. “The testing was successful and Anheuser Busch is now adding Snap-A-Tap to their recommended equipment list and making the product available to all their distributors.” Snap-A-TapTM quick connectors allow quick and hassle free changing of tap handles. They have been installed in the Amway Arena in Orlando, Applebee’s restaurants, Goose Island Brewery Pub, and many other beer dispensing retail outlets. For more information visit the company website at www.snapatap.com. # # # FOR IMMEDIATE RELEASE CONTACT: Jason Spaulding 616-283-4437 info@snapatap.com www.snapatap.com Anheuser Busch Introduces Snap-A-Tap™ for Budweiser Tap Handles HOLLAND, MI • August 2008 – Dual Gravity, LLC announced today they have entered into an agreement with Anheuser Busch to do a nation wide trial of its Snap-A-Tap™ technology. Anheuser Busch choose to trial Snap-A-Tap on its flagship Budweiser brand because of the convenience it allows for installation and proper facing of the tap handles. Anheuser Busch wholesalers have placed Snap-A-Tap handles in draught concession locations because of the convenience it allows for installation and removal of tap handles. “Concession markets like the Amway Arena in Orlando are using Snap-A-Tap on their tap handles because it allows them to easily remove the handle when they stop selling beer.” says Jason Spaulding, Vice President of Marketing for Dual Gravity. “It also ensures the handle is locked into position facing the brand toward the customer every time.” Snap-A-TapTM tap handle quick connectors have been installed in Applebee’s restaurants, Goose Island Brewery Pub, and many other beer dispensing retail outlets. For more information visit the company online at www.snapatap.com. # # # FOR IMMEDIATE RELEASE CONTACT: Jason Spaulding 616-283-4437 jason@snapatap.com www.snapatap.com Craft brewery founder leaves it all behind to launch Snap-A-Tap™ HOLLAND, MI * January 2008 - As more decisions of what beer to buy are made at the bar, a brewer's presence on the tap tower is becoming more important. Snap-A-Tap™ provides a new way to connect tap markers to beer faucets that face the markers toward the customer automatically. Traditional tap markers twist on to the beer faucet with threads, allowing for misaligned handles. With Snap-A-Tap™ the tap marker will not engage until it is lined up perfectly in the manner the marker was designed to face. This eliminates the ability for the tap marker to become misaligned. "Getting your product on tap is one of the most cut-throat aspects of selling beer. As a brewery owner, I found it extremely frustrating that once I was able to get on tap, our tap marker would be carelessly turned askew. I would visit accounts and straighten it, only to come back the next week and see it turned again. Not only did we lose potential beer sales in that time, but it also reflected poorly on our brand as a whole. I wanted to do something about it" says Snap-A-Tap™ co-creator Jason Spaulding. "Think of the tap handle like a billboard on the side of the road. How effective would that billboard be if it were turned sideways instead of perpendicular to the sight line of potential customers? Once you leave the account, you are counting on the bartender to care for your brand image. The brilliance of Snap-A-Tap™ is that it allows for the brewer to get 100% of the marketing impact they have designed into the handle in the first place. " says Mr. Spaulding. Snap-A-Tap™ is sold through all major tap handle manufacturers. It can be added to any existing handle design or open the door to new designs previously not possible. By eliminating the need to twist the tap marker on, designs that utilize the space in front and behind become much more practical. Jason is one of the founders of the regional New Holland Brewing Company. He recently sold his ownership to fully engage in getting Snap-A-Tap™ to market. "It was a difficult decision to make since our brewery is experiencing tremendous growth right now. But I leave the brewery that I helped create on a high note and can fully engage in this new venture." Jason says. ### Dual Gravity, LLC Launches Snap-A-Tap™ Tap Handle Quick Connectors Holland, MI • August 2007— Dual Gravity, LLC announced today that it has launched a new product that has revolutionized tap handles for the beer industry. Snap-A-Tap™ tap handle quick connectors are patent pending quick connecting devices that allow you to quickly attach and align tap handles. The rotational alignment of the tap handle is predetermined so the tap handle always faces in the desired direction, maximizing the marketing impact for the brewer’s brand. Snap-A-Tap™ tap handle quick connectors also make installation and removal fool proof. Handles stuck to beer faucets are a thing of the past with Snap-A-Tap™. Major benefits to beer brewers are: · Properly faced handles every time enhancing on premise brand impact · Increased sales driven at point of purchase · Securing and holding on-premise tap placement · More design freedom for tap handles Service providers and retailers are also seeing major benefits when converting to Snap-A- Tap™ including: · Much faster removal and installation during line cleaning · Professional presentation of forward faced handles · Fool proof installation & removal · Compatibility with existing tap handles and faucets Snap-A-Tap™ tap handle quick connectors have been installed in Applebee’s restaurants, Goose Island Brewery Pub, and many other beer dispensing retail outlets. “Snap-A-Taps save me time on every line cleaning job and the handles are always perfectly aligned.” says Joe Fegan, Owner, Quality Draft Systems. For more information on Snap-A-Tap tap handle quick connectors, visit www.snapatap. com. # # # |
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